Articles tagged in google

  1. Google AdSense Ready for HTTPS? My Experience Says No

    Is Google AdSense supporting HTTPS? Google says YES -- since September 2013 you can use both synchronous and asynchronous Javascript code on your HTTPS website to embed AdSense ads. However is AdSense really ready for HTTPS? Not really.

    AdSense's support page suggests the same. While HTTPS is most certainly supported, Google does not recommend it for their publishers due to potential lower earnings.

    We don’t recommend that publishers with HTTP sites convert their sites to HTTPS unless they have a strong reason to do so.

    If you do decide to convert your HTTP site to HTTPS, please be aware that because we remove non-SSL compliant ads from the auction, thereby reducing auction pressure, ads on your HTTPS pages might earn less than those on your HTTP pages.

    "Strong reason" can be a subjective term here, and I believe HTTPS is more than just for protecting the packets transmitted between browsers and web-servers, but also validating the web server against MiTM attacks. In this case if you are a publisher using AdSense to monetise your website, you will need to weight out the pro's and con's before doing the "switch" to HTTPS-only. So, how much less is "might earn less" here? My current experience says "a significant pay cut".

    I have been an AdSense user since 2005, and when OzBargain was launched in late-2006, AdSense was the first (and the only) contextual and display advertising network used. Over the years it provided the bulk of revenue to keep the website going. Last December we moved to HTTPS-only as I thought it would be best for our community, but the switch wasn't all smooth-sailing.

    Performance issue? Not a big deal with today's multi-core Xeons. Slow down? You can hardly notice. Our Alexa ranking dropped significantly since last December (despite having more traffic than last year), but who still cares about Alexa anyway? The biggest problem we had was actually the reduced revenue from AdSense. Comparing March this year verses March 2013, here are the relative stats from AdSense:

    • Page Views: +13%
    • Earnings: -29%
    • Clicks: -13%
    • Page CTR: -22%
    • CPC: -18%
    • Page RPM: -37%

    So despite having more page views, the earnings dropped by almost 30%. Lower Click-Through-Rate translates lower number of clicks. Compounding with lower Cost-Per-Click, I am getting a very sad RPM drop. Lower CPC can be explained by lower auction pressure. Less advertisers also result the same boring ads showing up all the time, resulting lower CTR.

    Going deeper into the stats gives you a clearer idea of what's going on.

    • CPM bids dropped by 97%. It was 25% of the revenue before and now almost nothing.
    • Non-AdWords bids dropped by almost 100%. Basically other than AdWords, almost no one on the supply side of advertising network meets the HTTPS requirement.
    • Rich media and Flash ads dropped by 81%. Again, most of them are served from networks that are not compatible with HTTPS.

    We used to have quite a few big retailers advertising on OzBargain last year (through AdSense), but you can hardly see any this year. It's probably not Google's fault though, and I am not sure what they are able to do here. It's the advertising networks, the media agencies, the advertisers -- the whole suite needs to move onto HTTPS, which might take a while unless there's a crisis or strong demand (just look at IPv6 migration).

  2. Google Reader Shutting Down July 1, 2013

    Google Reader Okay. This is serious. Google has just announced their spring cleaning, and it appears that Google Reader is facing the axe. Yes Google Reader, probably the most popular RSS reader (heard of RSS, right?!) and has been my daily staple for the last 6 and half years. It would be turned off on July 1 this year.

    We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go. We’re sad too.

    There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.

    Very sad indeed.

    So where are the alternatives? Back to Bloglines?

  3. Google Drive

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    Like pretty much everyone else, I've finally gained the access to Google Drive yesterday. We all know the feature set -- or at least those that matter to me anyway. 5GB of free storage space, desktop folder sync, native Android app, Google Apps integration, Google Docs integration, scalable storage plans up to 16TB+ etc. Bye bye Dropbox! Not that I use it much anyway.

  4. Google Chrome Hacked

    Via Hacker News. Google Chrome Pwned by VUPEN aka Sandbox/ASLR/DEP Bypass. While Chrome has one of the most secure sandboxes and has always survived the Pwn2Own contest during the last three years, we have now uncovered a reliable way to execute arbitrary code on any installation of Chrome …
  5. Google's New 404 Page

    Much better looking 404 Not found page at Google. Interestingly this is a single HTTP request -- despite the Google logo + that blue'ish broken robot, that is embedded as url(data:image/png;base64,...) as inline CSS inside the HTML.
  6. Google Nexus S by Samsung and all that Gingerbread goodness

    Released early this morning (AEST time) -- Google Nexus S, made by Samsung. Official page here. A few highlights: 1GHz Cortex A8 (Hummingbird) processor 512MB RAM and 16GB internal storage 4 inch WVGA contour display (yes it's not flat) Android 2.3 "Gingerbread" Android 2.3 platform was also announced, with …
  7. Google is Waving Goodbye to Wave

    Google's probably the last update on Google Wave. It's a bit sad, because Wave is primary a Sydney product, sad I have spent the last Google partners day looking at it. We even used it for one of the collaboration at work. I guess a technically superior product might still …
  8. Tour de Googleplex, Sydney

    Saw this on Sydney Morning Herald yesterday -- Google named Australia's best place to work: After its outstandingly successful parent company topped a 100 Best Places To Work survey conducted by the US magazine Fortune, Google Australia has claimed the No.1 spot in a similar Australian poll. BRW, which conducted …
  9. Undo Send Available on Gmail

    Undo Send -- new in Gmail Labs, via Twitter. One feature that I wished that I have over the last 14 years of emailing. Back in the Thunderbird days, way too often press [Ctrl]-[Enter] instead of [Enter], which sent off an unfinished email. Too bad you only have 5 seconds …
  10. HTC Dream vs. Nokia E71

    Basically I have been playing with the HTC Dream smartphone for the last week and half, thanks to the loan phone from Optus. Let me say it first --- it is a very very nice phone that I believe every geek would love to have one. On the day when it …
  11. Google Apps Migrated for Yang.id.au

    Meet my new email client. Yes, it's Google Mail. Or to be more specific, Gmail part of Google Apps, and it is now hosting my (and Vivian's) emails on this domain (yang.id.au). I have been running my own email server for the last 10 years, hosting my own …
  12. Google AdSense, 3 and Half Year Later

    It has been 3 and half years since I first added advertisement from Google AdSense on this website. The amount of traffic has been steady over the last 3 ½ years although I have been really slack blogging here recently. Here are some interesting statistics on monetising this blog with …
  13. Kogan Agora, Google Android Powered Mobile Phone

    It's all over the news yesterday and today. Kogan, a relatively-small electronics shop in Melbourne famous for re-branded cheap Chinese goods, has pre-released their Google Android powered mobile phone. It can now be ordered online but won't be shipping until late Jan 2009. There will be two models: Kogan Agora …
  14. Google Chrome - First Impression

    I said I was going to download Google Chrome first thing in the morning, didn't it? Well, I had a hectic morning trying to get to Tech.Ed on time so I did not manage to download the freshly baked Google Chrome Beta, but then I still managed to get …
  15. Welcome Chrome, the Google Operating System

    Top news item at TechMeme today -- Google has revealed its own browser -- Google Chrome, via a comic adoption by the artist Scott McCloud (ain't that presentation brilliant!) By browsing the 5-chapter comic book you basically learnt that Chrome is a new Open Source web browser developed by Google. WebKit is …
  16. Google, the Anonymous eBay Critic

    SMH: Clerical error exposes Google as anonymous eBay critic. Worse, it has not only revealed that it is Google who hides behind the mask criticising eBay's latest policy on payment methods, meta data in the PDF file has also revealed that some Google employees used Microsoft Word to construct the …
  17. Google App Engine - AWS Competitor?

    Google has just launched a preview version of Google App Engine, a development platform for your next start-up web-based application that is designed to be scalable. Looks like it is designed to compete against Amazon Web Services, and it includes the full suit of development stack, including: Web serving environment …
  18. Google Weirdness - Blank PageRank and Sitelinks

    A few Google weirdness discovered today. See Mum! No PageRank! I was shocked this morning when the SearchStatus Firefox plugin shows the Google PageRank of this blog as -- nothing! It was 5 last time I checked which wasn't that long ago. It wasn't even a zero -- the PageRank bar basically …
  19. Chinese New Year on Google

    If you google for Chinese New Year right now, you'll see the AdWords engineers trying to be creative. This does not occur with other search terms. Thanks for reminding me that it is indeed the Chinese New Year eve today!