It was on wp-hackers last week, and I have seen it numerous times before. If you are a good design artist, and CSS is your thing, then the best way to promote a website might be by adding links to your freely distributed themes for the content management systems of the day.
Here are the steps:
- Create the next killer WordPress theme.
- Add a small link somewhere in the footer that either point back to your website, or some sites you wish to promote.
- Make sure, everyone knows about it.
If the theme is indeed successful, say 200 people downloaded and applied it unmodified on their blogsites, that's 200 valid worthy links not from massive populated link farms! Wow. No wonder there are so many half descent themes out there, and almost all of them have credit links back to themselves. Shall we shelf this under black or white hat SEO?