InfomationWeek psychic Mitch Wagner thinks 37signals is the new Google, and then he spent the rest of his article praising 37signals and its web apps. It's an interesting company with "interesting" products, riding on the fame of RoR and AJAX. However the next Google? I don't think so. Google has an technology that hardly had any challenging competition when it started. But a new Web 2.0 company born each day, with products that focus only on "simple designs", i.e. not enteprise where the money is, 37signals needs to fight hard and change to make its way up.