Facebook Advertising – Effective?
Thanks to Andrew from Niphal who posted these $250 worth free advertising coupons for Facebook on OzBargain, I went and got some free credits, spent 3 minutes in Gimp doing up a 110×80 logo, created a campaign on Facebook Ads Manager and sat back to see the flood of traffic coming in.
Actually the last one wasn’t really true. I logged into Facebook Ads Manager this morning to check the stats, and this is what I saw:
My campaign is targeting all Australians, and I had my daily budget of merely $5 (which I have upgraded to $8 as it hits the budget every single day). Over the last 4 days it gave me an impressive number of impressions (more than 60,000+ per day!) but very very low click through rate (0.2%). The effective CPM at the end is very cheap at $0.10 so I guess it is still a good deal if you are just doing branding and don’t really care whether people clicked or not.
I do plan to discontinue the campaign after my free credits have run out. I wonder how can Facebook make any money with such a low click through rate and all the freeloaders like me (hehe…)
Comments
Add a comment
Gravatar is used. Email address is required but will not be displayed. Please keep your comment on topic. No spamming and/or bad language. First time poster will be moderated. Scott reserves the right to delete/edit your comments.
Playground is the personal weblog of Scott Yang, a Chinese-Australian Christian who works as a software developer in Sydney Australia.
Thanks for this post, I was thinking about running an ad campaign on facebook for my website, but did a quick google search about the effectiveness and found this post. My site would really rely on click through, so I’m not so sure if I should do it now. Have you compared facebook against google adwords? Are the click through rates better/worse?